Although traditionally a ‘western thing’, Valentines Day is becoming more and more popular within China and as major kitsch brands try to cash in on the consumer shopping spree so are Shanghai Volkswagen after they launch a Valentines day inspired campaign for their new Skoda Fabia car. 
The rather loving campaign mini-site invites people to choose from dozens of floating heart shaped balloons that can each contain a customisable ‘Valentines wish’ like ‘find a boyfriend’, ‘buy a rolex’ etc. and all of these delightful wishes are neatly packed into a new Skoda Fabia, for the wishes to be shared onto social media sites.
There will also be a lucky draw for those who enter and the agency responsible
Online Marketing Partner (OMP) have recently withdrawn from Skoda’s 2011 pitch, making this one of the last Skoda brand projects.
Wrightstuffs | @szle26 